Walking in Sunshine

You heard about her when the city was buzzing that New York was requesting for Ruby Ellen Designs to join their Brooklyn Fashion Week. Boston called on her to join their fashion week as well. So she showed off her feminine fuchsia collection, and that Canada, let alone Alberta does have fashionable people here. And they loved her collection and her of course.


Now it's a new season, and she has created a whole new line. This time she is not only showing it off locally but raising funds for a great cause while doing so. 



Ruby Ellen Designs presents Walking in Sunshine, a fundraiser for Sonshine Community Services.  This fundraiser features two varying opportunities for guests to enjoy; High Tea, a wonder filled afternoon, commencing at 2PM until 5PM, including high tea, fashion, beauty and an opportunity for guests to interact with Designers one-on-one or Dinner, an evening of fine dining, commencing at 630PM until 11PM, including cocktails, live music, poetry and fashion.

Photo courtesy of Ruby Ellen Designs Facebook Photos 

This event, Walking in Sunshine, is an opportunity for women from all walks of life to assist women in need in the Calgary community. Proceeds from this event will fund Sonshine Community Services, a community organization which o!ers a full range of residential and community outreach programs, specializing in building respectful relationships and responding to the needs of those experiencing family violence and abuse. 



Enjoy a great day of fashion and so much more willing supporting a good cause.Tickets are available at www.rubyellendesigns.com or by visiting the studio at 233 10th Street SW upstairs.  

Photo by Brad Taylor from Lougheed House Website

Date: March 8th 2012

Location:  Lougheed House, 707 - 13 Avenue SW

Afternoon High Tea  2-5 pm, $55

Evening Dinner & Fashion Show, 6:30 - 11pm, $100

Hope to see you there.

Your Fashion & Art Insider,

Sabrina May

PARK for Japan

This week a charity event Park has been organizing with Gerry Thomas Gallery to help raise funds for Japan is happening. Be sure to purchase your ticket to attend this event next Thursday and do your part in donating to help rebuild peoples lives.

If you have been to any of Park's & Gerry Thomas Gallery events in the past you know they know how to do it right and this event will be fabulous!

Support Japan, purchase some art (yes bring your cheque books because you will want to purchase some of the gorgeous art they have on their walls at this Gallery 10% of gallery art work sold will be donated to the Red Cross to aid victims of the Japan earthquake and tsunami) AND check out Calgary designer Caitlin Power latest collection.

PHOTO PROVIDED BY: PARK
Photo by Shea Kerwood and Jason EngModel - Ania B
Styling - Jennie Lyle
MUA - Julia D'Angelo
Hair - Kristin Page & Kate Gonzalez

Fashion Industry Mixer

This has been an idea we all have had but just haven't made it come to life just yet, but Kara of PARK Show has. A Fashion Industry Mixer. And I don't think you could get any simpler that for a title that explains exactly what it is. With already an estimated 300+ guests who have RSVP`d they are coming, this is going to be one rockin`event.

So if you are someone in the industry than you need to connect with the rest of us on this glorious Wednesday night coming up. February 9th to be exact .

What better a place than the Gerry Thomas Gallery to make it happen. This is one of my favorite event spaces in the city, partly yes because it is an art gallery. lol But also because the layout and space is just gorgeous and well done. You'll understand once you step foot in there yourself.

 I am so excited to connect with those whom I may not have met yet, or at least met face to face that is. It is still so important to get to know each other outside of online networks. Of course there will be lots of shop talk too with the many many industry peoples I do know.

See you all there Wednesday at 7pm
Gerry Thomas Gallery
Suite 100-602, 11th Avenue SW
Calgary, AB


And not done just yet... there is not just the fashion specific industry mixer happening on Wednesday there is another mixer the next night, Thursday February 10th; Calgary Media Ladies Night Out. This is an event designed to connect Calgary Business Women with local women in the media. This event is hosted by Roz of Viva Events. 

You Fashion Insider,
Sabrina May

I am a Fashion Billboard

That question the red carpet media is always asking...Who are you wearing? Well I just set myself up for LOOKBOOK.nu  to share and give credit to who and what I am wearing.

This website I believe was built for all those people who like to show off their fabulous fashion sense. And there are some incredible looks posted I might add. I however chose to sign up to share the love of passion for what I can find locally. Those who know me, know when I show up for an event I am sporting a local designer's piece and love to talk about it and the designer.

So, if my outfit is made from an emerging designer, photo will be posted and all credit will be given with details. Of course.

Not only am I going to share my ensembles from local designers, but if my outfit is bought from an independently run boutique, I will post it and share the boutique's info and where others can find that shop.

Over all, this won't be so much about my style, as it is about giving recognition to what you can find through out this city and support the local industry. I will admit and say that there will be the odd piece that snuck into an outfit that may have been bought from a mall, but the overall look will be from somewhere or someone local. Now when I say 'local' it will mostly be Calgary represented, although there will also be other locations through out Alberta and Canada sometimes represented as well.  I am not just Calgary proud, I am extremely supportive of the whole Canadian fashion industry.

So, slowly I will have some past looks posted on my LOOKBOOK profile. They only allow one photo post a day though, so it will take a few days to get past looks up. The past looks I will be sharing is because there are some great pieces that can't be forgotten about, they were provided by some incredible designers that deserve the credit on this website. But there will be plenty of new looks posted.

Now Photographers, of course all credit to your fabulous work will be given and link to your site too. So next time you see me at an event, make sure to get a full length fabulous shot of what ever outfit I am wearing in support of that designer or store and email it to me to get posted.

Designers and Boutique owners, let's talk if you are interested in part taking in getting some free promo. Contact me through www.sabrinamay.com