27.3.14

Sheer and Sexy Lionette


Jessica Armstrong's Lionette collection gives you materials with a sultry but elegant flow, colourful florals, and a touch of lace. All of which keeps your lady like look, and still delivers a bit of sex appeal.

Jessica's last collection of beautiful sheer reds and blues may have inspired you to jazz things up in the bedroom. However, this season Jessica has kept her sheer touch and layered her floral and animal prints so you can take that sultry flowing look to the streets.




All photos provided by YYC Fashion Week photographers PhotoArt4U & AYuenPhotos

24.3.14

Maark Abenir's Beautiful To Vain

I have been involved in the fashion industry here in Calgary for some time. There is some serious talent, like designers Paul Hardy and Haithem Elkadiki, that have made a name for themselves and stuck through our industry’s toughest times. If you can even call it an industry before 5 years ago. And I’ve always said that this city runs on word of mouth. And when social media made it possible for that word of mouth to spread even further, our industry started to make a name for itself.

Amongst those trying to make a name for themselves is young designer Maark Abenir. He may be young in the game, but a designer who knows how to put on a show. His dark and artistic vision to his work is what grabs my attention every time. What's fashion without pushing boundaries? I seriously appreciate a designer who knows how showcase what inspires them. If you can see their vision so clearly in their designs and their presentation, that is what makes a real designer in my mind.


Maark premiered his latest collection with us here in Calgary on March 8th, 2014 at YYC Fashion Week's Fashion Preview. Which I have a few images below to share with you, but before you browse the photos or wonder about the prosthetic makeup on the models faces, be drawn into the idea behind his work and visualize from the designer's eyes...

"My vision started with a girl who only sees beauty in her surroundings. Everything that surrounds her is magical. Until everything turned against her and slowly comes more evil. She transitioned from a lovely girl into an evil witch and manipulates things around her. A girl can be beautiful but when she becomes to vain, her soul becomes ugly and devastating." - Maark Abenir











All photos provided by YYC Fashion Week photographers PhotoArt4U & AYuen Photos

If you have the chance, I suggest you get a seat at his next showing, WCFW on April 2nd to see the video he had created to open and run with his show. It absolutely grabs you and inspires you.



5.3.14

A Fashion Preview by YYC Fashion Group



Are you familiar with Averynthe? Well let's kick this post off with a little teaser just in case you haven't...


Get your tickets for this Saturday's YYC Fashion Week Preview at Hotel Arts (119-12 Avenue SW) for your close up view of the incredible collection by Maark Abeenir. So young but so talented. I have watched him grow as a designer from high school to rocking the runways this year. Absolutely love what he brings to the stage every time! Be one of the ones who can say, I saw Averynthe in the early years. Because this is a designer to watch!

YYCFW doesn't stop at this one designer either, they have a few tricks up their sleeves, and you need to be there to witness the growth of our fashion industry with your own eyes.

After the show, Calgary's newest Exclusive Ultra Lounge, Standard, has all YYC Fashion Week Preview Attendees Names on their VIP list. So make a night of it, enjoy a night out in Calgary like you were at Fashion Week in NYC.

 Tickets available at: http://yycfashionweek.com/